How Thoughtful Touches Can Turn Your SOI Into Raving Fans.

In real estate, it’s not just about the houses you sell - it’s about the relationships you build. Your Sphere of Influence (SOI) isn’t just a network of names; it’s a community of people whose lives you can positively impact with thoughtful gestures. The key is standing out, showing you care, and being memorable long after the deal closes. And guess what? These 25 unique SOI touches are game-changers for doing just that.

Imagine this: it’s spring, and your SOI is knee-deep in clutter they’ve been meaning to get rid of. Now picture you, the agent they trust, showing up with a junk removal truck and a few helping hands to carry the heavy items for them. Not only have you solved a problem, but you’ve also reminded them why you’re their go-to for all things home.

Or consider an ice cream truck cruising through your farm area, passing out sweet treats and your contact info with every scoop. Fun? Absolutely. Memorable? Without a doubt. People remember the agent who brought their family joy - and who doesn’t want ice cream on a sunny day?

These touches go beyond business. They create real connections. From hand-delivering coffee to 10 of your SOI each month to organizing a shredding party for old tax documents, these ideas scream “I care.” They remind your clients and contacts that you see them as people, not just transactions.

Take a moment to imagine the power of giving away branded yard waste bags during fall cleanup or gifting Rosh Hashanah baskets filled with apples and honey. These personal touches resonate because they’re thoughtful, timely, and make life easier or sweeter for your SOI.

But here’s the thing - it’s not just the action itself that matters; it’s the ripple effect. Each touchpoint strengthens trust, deepens loyalty, and sparks conversations. These small gestures can turn a casual contact into your biggest advocate.

One agent recently hosted a DIY floral arrangement class for her clients. What started as a fun evening with flowers turned into a buzzworthy event that had her SOI raving - and referring. Another agent sent Starbucks gift cards to her contacts on random days, “just because.” The result? Grateful texts and a surge in repeat business.

If you want to be the agent your SOI talks about at every dinner party, these creative ideas are your roadmap. It’s not about how much you spend but about the thought and care you pour into each interaction. When you show up for your SOI in meaningful ways, they’ll show up for you with referrals, loyalty, and glowing testimonials.

The best part? You don’t have to do it all at once. Start small. Pick one or two touches that feel authentic to you and your brand. Whether it’s a fantasy football league or helping to replace smoke detector batteries, each step builds momentum. Over time, your SOI will grow - not just in numbers, but in the depth of connection and trust.

Want even more inspiration to keep your SOI buzzing about you? Contact us today to get the complete list of 25 unique SOI touches and start making a lasting impression in your community.