Ash Taylor

Every February, thousands of real estate professionals gather for one of the most influential events in the industry: Keller Williams Family Reunion . Taking place this month in Atlanta, Family Reunion is more than a conference. It is a momentum event designed to help agents simplify their business, sharpen their skills, and move forward with greater clarity and confidence. In a market that continues to reward adaptability, visibility, and strong relationships, the value of events like Family...

Most real estate agents don’t struggle with lead generation because of technology, CRM platforms, or a lack of marketing tools. They struggle because of something far less visible and far more powerful: mindset . After working with top-producing agents and growth-focused professionals, one pattern shows up consistently. When lead generation stalls, it’s rarely about what  agents are using. It’s about how they think  about outreach. Fear of rejection, fear of judgment, fear of not knowing...

Five High Impact Plays to Command the Listing Market There’s a quiet shift happening in real estate right now. Some agents are leaning into the moment, sharpening their skills, and stacking listings. Others are waking up each morning hoping today is the day the phone rings. That second group is stuck in what I call the wake up and wonder  cycle. Wake up and wonder who to call. Wonder why leads have slowed. Wonder when the market will get easier. Here’s the hard truth. The market doesn’t...