Ash Taylor

In a fast moving market, it is easy to focus only on new leads. However, one of the biggest opportunities already exists in your database. Your database is not just a list of contacts. It is your most valuable business asset. Your Next Transaction Is Likely Already in Your Network Many buyers and sellers work with the first agent they think of. That is why staying in touch matters. People in your database may be: • Thinking about moving in the next 6 to 12 months. • Considering refinancing...

As we move into the spring market, many agents and clients are asking the same question. Why did mortgage rates just go back up? The answer is not found in housing alone. It starts with the broader economy and, more specifically, what is happening globally with energy and inflation. This insight is based on a recent KellerINK article, which you can read here: KellerInk Newsletter Understanding this gives you a real advantage in conversations with clients. The Market Shift Happened Fast At the...

The first quarter of the year is officially behind us. For many agents, this is a moment of truth. Some are ahead of their goals. Others feel like they are playing catch up. Most are somewhere in between. The good news is simple. There is still plenty of year left to win. Step 1: Look at the Numbers Honestly Before making adjustments, take a clear look at your current performance. Ask yourself: • How many appointments did I set in Q1? • How many agreements did I sign? • How many closings...