Success in real estate isn’t just about closing deals - it’s about building a business that lasts. And at the heart of any thriving real estate business is a strong team.
The Power of the First Hire
The first hire is the foundation of your business. Rushing this decision can lead to costly turnover and inefficiencies. Instead of hiring out of urgency, take the time to find someone who complements your skills and aligns with your vision. The key is to focus on how much you can invest in the right person, not how little you can get away with paying.
Learn to Hire Effectively
Many entrepreneurs make the mistake of hiring people similar to themselves—especially if they excel in sales. But a thriving real estate business needs diverse strengths. Before making a hire, invest in hiring education, such as training programs like Career Visioning with Keller Williams, to understand how to identify the right personality for the right role.
Match Personality with the Role
A candidate’s talent matters, but if their personality doesn’t fit the role, they won’t stick around. A driven, outgoing salesperson won’t necessarily thrive in a highly detailed administrative position. Hiring based on skill alone without considering personality fit is a recipe for turnover.
Develop Systems with Your First Hire
Rather than building systems in isolation, involve your first hire in the process. Have them document and refine workflows based on their perspective. Not only does this save time, but it also empowers them to take ownership of their role.
Define Your Team’s Identity
Before expanding, clarify your mission, values, and beliefs. A strong team culture naturally attracts the right people. Your mission statement should be authentic and reflective of who you are as a leader. When your team aligns with these values, motivation and productivity skyrocket.
Build the Right Team Model
Should you develop a specialist model, where each team member has a highly specific role? Or an industrial-style team that scales widely? Each model has its advantages, but whatever you choose, ensure every team member shares your core values and contributes to the mission.
Adapt as You Grow
What worked at the start may not work in the future. Christine highlights how her team’s initial specialist model was effective but eventually needed to evolve with the market. The ability to assess, refine, and pivot is critical to long-term success.
The Bottom Line
A strong real estate business isn’t built overnight - it’s the result of intentional hiring, system development, and continuous adaptation. When you invest in the right people and empower them with the right tools, you create a team that not only survives but thrives
Ready to grow your team with the right models and systems? Reach out today for expert guidance on building a real estate team that scales successfully. Let’s create a strategy tailored to your vision and goals!
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