How to Create Superfans Who Grow Your Business for You.

An inspiring guide to transforming clients into lifelong advocates.

At KW Gateway Realty, we believe the real magic in real estate isn’t in the transactions it’s in the transformation. That’s why we were so inspired by Brittany Hodak’s “How to Create Superfans.” Her SUPER model isn’t just a marketing tool it’s a mindset shift. One that helps turn one-time clients into lifelong cheerleaders.

We saw this firsthand with one of our agents, Lisa. A few years ago, Lisa felt like her business was stuck in neutral. She had loyal clients, but they weren’t talking about her to others. When she began implementing the SUPER framework, starting with authentically sharing her story and personalizing every touchpoint everything changed. Within months, her inbox was full of referrals. Not from ads. From raving fans.

So, what’s the SUPER model all about?

It starts with your Story. In real estate, your story matters more than your stats. Why did you get into this business? What drives you every day, that’s what helps clients choose you over someone else? People don’t want perfect. They want real.

Next, Understand your client’s story. The best agents aren’t just good at listening, they’re great at listening. Ask deeper questions. Go beyond “What kind of house do you want?” and get to “Why now? What’s changed? What does this next chapter look like for you?” When you know their “why,” you can guide them better.

Then comes Personalization. Cookie-cutter communication is the fastest way to lose trust. Superfans are created when clients feel truly seen. Maybe that’s remembering their dog’s name. Or sending a home anniversary note. It’s about the little things that make a big emotional impact.

Now, Exceed expectations. In every transaction, there are moments of stress, like waiting for inspections or appraisals. What would it look like if you proactively smoothed those bumps? Our team helps agents build game plans for these tricky moments, so clients feel supported before the tension kicks in.

Finally, Repeat and refer. Superfans don’t just remember you, they recommend you. But that only happens when you stay top of mind in meaningful ways. Follow up. Send thoughtful touches. Create experiences they’ll want to share.

This isn’t about marketing harder, it’s about caring more. At KW Gateway Realty, we’ve seen how powerful this model can be. It’s helped our agents grow not just a business, but a brand people love and trust.

So, here’s your challenge: Don’t just create customers. Create connections. The kind of connections that lead to loyalty, laughter, and yes lots and lots of referrals.

If you’re ready to build a business full of superfans, we’re here to help.

Inspired by Brittany Hodak’s “How to Create Superfans.” You can read the full resource here: https://drive.google.com/file/d/19F-mkHcBPEkEK3Npq30iHtfOWzEu1BRQ/view?usp=sharing

Want to work with a real estate team that puts people first? Let’s talk.