How Real Estate Agents Can Use Newsletters to Stay Top of Mind and Top of Heart.

Let’s be real. Most people don’t forget their real estate agent on purpose. Life just gets busy. They move on, we move on, and before you know it, that client who swore they'd use you again is handing their listing to someone else. All because they forgot you were still in real estate. Ouch.

But here’s the thing. Staying top of mind doesn’t mean bombarding people with sales emails. It means delivering value consistently, and doing it in a way that feels personal, local, and real.

That’s where newsletters come in.

When used well, newsletters aren’t just email blasts. They’re a relationship building tool. They remind your people that you’re not just a real estate agent. You’re their real estate agent. You’re the one who knows the neighborhood, supports the community, and always shows up with helpful info.

One agent we work with started sending a monthly newsletter featuring local community events. Simple stuff like food truck festivals, live music in the park, and charity 5Ks. They’d drop a little line like, “I’ll be here if you want to stop by and say hi.” It felt easy and genuine, because it was.

And guess what? People started showing up.

They weren’t there to talk real estate, but they remembered who their agent was. And when it was time for real estate questions, that agent’s phone started ringing.

That’s the power of staying connected without being salesy.

Here’s the truth. NAR says 89 percent of clients say they’d use their agent again, but only 26 percent actually do. That gap? It’s just a communication gap. Newsletters close that loop. They let you show up month after month with valuable content and remind your database why they liked working with you in the first place.

So if you’re an agent who wants more repeat business, more referrals, and more real relationships, start a newsletter. Make it local. Make it personal. Make it consistent.

Because when people know you’re still here, they don’t have to go looking.

They’ll just call you.

Ready to launch your first newsletter? Need help with content ideas, design, or delivery? Let’s talk. We can help you create something that feels like you and builds a business that lasts.